About Me

What About Me?

It's all about the SWAG - a scientific wild ass guess in a world of confusion

How do I do it?
OBSERVE - HYPOTHESIZE - PREDICT - EXPERIMENT

Versed in the ways of visual verisimilitude, top secret design experimentation begins with human computer interface methodologies to organize, analyze and deliver design contentment. Do you need style? Check. Want advocates for your users? Never design on a whim or a feeling, an empathetic approach with the end user in mind works best, after all they are the ones that need to use your products - not me. Aesthetics + Brain Power + Experience = Excellent Design.

Intrigued? Take a look of some of the nice stuff created over the years, from crafting print collateral to complex user interfaces, I take on new projects with fervor, fundamental design principles and, yes, even some fun!